✕
Don't stretch or distort the proportions.
Brand Book · v1 · 2026
Liberators
AI
Every business deserves its own AI.
AI that knows your business.
01 Logo & symbol · 02 Clear space · 03 Color · 04 Color psychology · 05 Typography · 06 Type exploration · 07 Iconography · 08 Incorrect usage · 09 Applications · 10 Voice · 11 Competitive positioning · 12 Mood
01Logo
Positive · on dark
Negative · on lightThe mark is a luminous ring (orb) with a purple-blue-pink gradient glow, set beside the "Liberators AI" wordmark in a light geometric sans. The ring is the core symbol and may be used on its own as a favicon, app icon or avatar. The glow gradient is the recurring visual signature across every surface.
Symbol · favicon · app icon
Symbol (standalone)
liberators.ai02Clear space & minimum size
Clear space = height of the ring (x) on all sides
Min size · Digital 24px height · Print 15mm
03Color palette
Base
#0A0A0F
Near-black foundation
Blue / Primary
#2F6BFF
Action, links, focus
Purple / Highlight
#A855F7
Innovation, AI signal
Pink / Energy
#FF5FA2
Human, creative warmth
Surface
#121218
Cards, panels
Blue Bright
#5B8BFF
Hover, accents
Text
#FFFFFF
.72 soft · .45 dim
Semantic
34D399 / FBBF24 / F87171
Success · warning · danger
04Color psychology
Near-black base
Gravitas, premium, focus. Serious (not flashy) for B2B industrial clients; lets color pop.
Blue (primary action)
Trust, competence, clarity. The "this works / click here". Saturated on dark, so it reads premium, not boring-corporate.
Purple (highlight)
Innovation, intelligence, the AI signal. Differentiates from pure-blue corporate.
Pink (energy)
Human, creative, warm. Keeps the tech approachable, not cold.
Gradient (blue → violet → pink)
The brand story in one move: trustworthy tech (blue) that is innovative (purple) and human (pink). Same as the logo glow.
05Typography
Three typefaces, one clear hierarchy. Commissioner does the work. GFS Didot accents a single English word. Roboto Mono carries the technical detail.
01 · PrimaryBody, UI, headlines, lists. Everything, Greek + English.
Commissioner
A B Γ Δ Ε Ζ Η Θ a b c d e f g h α β γ δ ε ζ η 0 1 2 3 4 5 6 7 8 9
H1 · Bold 800
AI that knows your business
H2 · SemiBold 700
Every business deserves its own AI
H3 · Medium 500
We build. We don't present.
Body · Regular 400
Χτίζουμε custom AI agents πάνω στα εργαλεία που ήδη χρησιμοποιείτε. Πρώτα αποτελέσματα σε 2-4 εβδομάδες.
02 · Emphasis accentA single ENGLISH word or a numeral. Never Greek, never whole sentences.
GFS Didot
Serif (Greek Font Society), free (OFL). Used sparingly, only to lift one English word.
AI Company Brain
010203
03 · Mono accentLabels, numbers, kickers, technical detail.
Roboto Mono
LIBERATORS AI · 05 / 12 · #2F6BFF · liberators.ai
06Type exploration
The four directions we tested for Greek-native, premium, distinct-from-Inter type. Pairing D (single family) was chosen for maximum consistency.
A · Editorial · Noto Serif + Commissioner
Every business deserves its own AI.
AI που ξέρει τη δουλειά σου.
B · Engineered · Geologica + Sofia Sans
Every business deserves its own AI.
AI που ξέρει τη δουλειά σου.
C · Distinct · Syne + Commissioner
Every business deserves its own AI.
AI που ξέρει τη δουλειά σου.
Chosen
D · Single family · Commissioner
Every business deserves its own AI.
AI που ξέρει τη δουλειά σου.
07Iconography · minimal line
AI Agents
Document Search
Automation
Conversation
Workflow
Integration
Training
Time Saved
08Incorrect logo usage
✕
Don't recolor the mark or alter the gradient.
✕
Don't place on low-contrast or busy backgrounds.
09Applications
Social ad · 1:1
Πληρώνεις ήδη για τη χειροκίνητη δουλειά.
◯ Liberators AI
Website hero
AI that knows your business.
First results in 2-4 weeks, not in presentations.
Try for freeBusiness cards · print · front / back
Social posters
Web & campaign
10Brand voice
Direct · not blunt
Practical · not theoretical
Demystifying · not condescending
Partner · not vendor
Never: hype ("revolutionary"), fear ("AI will replace your staff"), unverified stats, jargon without explanation, em dashes.
11Competitive positioning
Builds & operates
Advises / presents
Generic
Custom
Liberators AI
Software houses
Freelance AI experts
Big4 (Accenture/Deloitte)
No-code agencies
DIY in-house
Horizontal AI SaaS
| Competitor | Angle | Weakness |
|---|---|---|
| Big4 | Trust + scale | Expensive, slow, presentations not implementation, ignore SMB |
| Freelance AI experts | Cheap, fast | One bot then leave, no strategy or support |
| Software houses | Custom dev | Not AI-native, project-based, slow |
| No-code agencies | Quick automations | Automation without intelligence, shallow |
| Horizontal AI SaaS | Scale, low entry | Generic, doesn't know your business |
| DIY in-house | Control | Stalls after the demo, no integration |
For Greek mid-to-large businesses that want AI working inside their daily operations, Liberators AI is the AI transformation partner that builds custom AI agents on top of the tools you already use and gets them running in weeks. Unlike consultancies that hand over presentations, freelancers who build one bot and disappear, and generic tools that don't know your business, we build it, deploy it, train your team, and leave the capability in your hands.
12Visual mood
Dark.Premium.Engineered.Human.Confident.Quiet.
Serious near-black foundation, generous negative space, one luminous gradient doing the emotional work. Trustworthy technology that is innovative and human. No robots, no glowing brains, no clutter.
liberators.aihello@liberators.aiBrand Book · 2026